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Published on 04.27.2016
Following suit to Japan’s Burger King dubious Gothic inspired jet-black Kuro Diamond and Kuro Pearl burgers, McDonald's Japan came up with its take on the black burger by introducing the Squid Ink Burger which was marketed in October 2014 giving it a spooky entrance in the fast food market just in time for Halloween.
The special culinary trademark of the burger is like the name suggests, it is coloured with actual squid ink making it all natural sans artificial colouring, however, in reality, the burger’s colour is truly just a dark shade of brown. The Squid Ink burger was priced at 370 yen (US$3.40) when it was first introduced and consisted of two beef patties that are covered in fried onions and spicy yellow cheese sauce. It is a bold move by McDonald’s given the not so successful black and white cookie with black and white burgers in China which was offered for a limited period and unsurprisingly it was not well received by Chinese customers.
When it was first launched, McDonald's squid ink burger was limited to three McDonald's restaurants in Tokyo's Shinjuku district: Shinjuku Minamiguchi, Seibu Shinjuku Station, and Shinjuku Oguard Nishi. The squid ink burger is an added addition to the battle of the black burgers.
Source: Gimmeabreakman (Youtube)