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Published on 06.01.2016
The Motomachi shopping street in Yokohama is the center of local brand shopping and the latest fashion trends that are prevalent in the country. A wide multitude of shops all line up in the area offering goods and services ranging from food delicacies to trendy clothes, bags and other apparel accessories. Not only is it a hub for modern day shopping sprees and eateries, but this street has been around for a significant portion of history, constantly being improved upon and paving the way for the success of the city. Although its true purpose as a street that hosts shops and businesses only came to play once Japan opened its borders to international trade and imports. Only then with the help of the local government and the investment of international brands was the street transformed into a commercial hub. Both local and international brands compete for customer attention and hundreds of thousands of people visit the shops. It is a go to destination for many visitors to Japan as they shift through the wide range of products and delicious foods the street has to offer. For the people living there, the constant stream of business and commerce allows them to create a prosperous livelihood. There are no shortages of new businesses and companies looking for an opportunity to get a sales location in the area.
Source: Japan Travel